How to Effectively Build an Online Audience that Drives Sales with Marcus Sheridan, Greg Ciotti, Ryan Hanley and Tommy Walker
We focused on the two primary strategies of content creation (persistence) or content promotion (promotion...) and which is the most effective way to grow and market your business online.
Topics we covered:
- How to get started, set YOUR bar and improve.
- To publish or not to publish: Epic vs. Average?
- Persistence vs. Promotion
- Are you making money or just making noise?
And of course, much more!
Here are a few key takeaways from the conversation that will have you scrambling to hit play.
"Don't try to be more than you are. Understand that the most important thing is getting content out there." - Ryan Hanley
"It will not work (Promotion) if there is no social currency within your industry" - Gregory Ciotti
"Every prospect that comes into your system should consume your essential content. (Your prospects) should be the best teacher in the world about what it is you do." - Marcus Sheridan
"If you don't have specific goals for your content you will always fall into the trap of being average." - Tommy Walker