As a self-employed, small business owner you are always looking for ways to do things more effectively. Using email to inform, educate and ultimately earn trust is the most effective digital selling tool you have available today.
On this month's Small Business Corner, I was joined by Hubspot's Chris LoDolce and Mark Kilens to discuss how your small business can start email marketing from scratch and send emails that get more customers.
Chris and Mark will walk you through how to get started with free email services like mailchimp. They will also help you understand how put together emails centered around one specific goal and understanding the importance of crafting a compelling subject line.
We also discuss:
- How to set SMART goals
- Measure your success
- How to focus on proper format
- And of course, much more!